LocalBroadcast.tv LocalBroadcast.tv

LOCALBROADCAST.TV

Your Television Station on the Internet ... Now

  • Traditional television as we know it is gradually going to go away -- Michelangelo Volpi, Joost
  • Television as we know it today is about to disappear -- Forbes Magazine
  • Television broadcasters face "severe pressure" as advertisers abandon traditional media in favor of the Internet -- Sir Martin Sorrell, WPP
  • Conventional TV networks and cable broadcasting revenues will reduce by at least 1/3 in the foreseeable future and viewership will skew toward seniors who are slower to adopt new technologies -- Bruce Benson FTI Consulting


The traditional broadcast television business faces daunting challenges. Network and local television advertising revenues are falling every quarter. But is the decline of broadcast television irreversible? More importantly, can your station survive and grow in the new business environment?

A big reason for the television industry's predicament is that viewers are moving to the internet. When they get there, they find plenty of alternatives to broadcast television including episodes of their favorite primetime shows from network sites and new affiliates like Veoh and Joost. But they probably won't find live locally produced programming from their local station.


How can local stations compete online with the networks, neo-MSOs like Joost, YouTube and the hundreds of other internet video websites popping up every day? They can reinvent themselves as hyper-local news and ecommerce sites. Unfortunately it'll be hard to replicate the broadcast revenues and profits in the super-competitive internet space. Or they can do what they do best: provide their current viewers with their full schedule of news and entertainment television programming simulcasted over the internet to every broadband computer in their market. If you can bring your traditional viewers to your website, you'll bring your local advertisers as well.


LOCALBROADCAST.TV can put your local programming schedule on the internet. We use low-cost P2P technology to stream your feed to viewers in your market area (DMA). Almost immediately every broadband-connected PC in your market becomes a television. Viewers stuck in the office or working on their PC at home can still watch your stations newscast and other local programs (with ads). With maybe twice as many "televisions" in your market, It should be possible to double your station's reach and bump your ratings by a point or two. With LB.tv, the cost of reaching a hundred thousand online viewers can be less than a dime per viewer per month. And you only pay for the viewers who watch.


Please take a quick look at the demo streams we are serving from New York. (You'll need to install an ActiveX plugin in Internet Explorer).



Want to learn more about LOCALBROADCAST.TV? Click HERE to see slides that discuss P2P streaming technology and why it works so well with the local broadcasting model. Would you like to test your station's feed with our technology? We can put up a demo stream for your station on our system in less than an hour. Questions? Give us a call at (917) 751-1003 or

Click     to IM us


 FAIR USE NOTICE  
 
This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance awareness and understanding of new technology that allows retransmission of live video and audio content over the internet.  We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law.  For more information please call 917-751-1003. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.